Study On The Evaluation And Management Of Non - Use Value Of Tourism Resources From The Perspective Of WTP

With the rapid development of tourism, study the historical and cultural city tourof the country increasing, experts and scholars on various tourist destinations in thehistoric city of tourism resources evaluation, development, planning and protectionmeasures and other issues have been studied, but these problems stays in the textdescription of the historical and cultural city tourism resources qualitative andquantitative assessment of research on the historical and cultural city tourism rarelylimited to the quantitative study of the use value of historical and cultural city, forhistorical and cultural city tourism resources monetization of non-use valueassessment few studies. Select this article historical and cultural city in Hunan-Fenghuang ancient city area as the research object, the monetized value assessment ofits non-use value.First, this paper describes the status of the resource occurrence scenic city ofPhoenix, the way to get through the field survey data of tourists, and scenic touristmarket were studied. The results show that geographic composition of visitors:tourists mainly from the central region to the province to Changsha and tourists Jishoumainly tourists; tourists gender composition: slightly more male than female touristvisitors, but overall little difference; age structure in the young visitors dominated;tourists occupational structure: Phoenix city tourists to students, teachers andresearchers, civil servants and corporate employees based; titles components:Phoenix city to intermediate grade scenic tourist-oriented; education components:Phoenix city attractions tourists in higher education (college and universityundergraduate and above) a larger proportion; monthly income components: Phoenixcity scenic middle-income tourists account for a large proportion of the largerproportion of zero income tourists; moderate geographic concentration index scenictourist city of Phoenix, the source market stability; Phoenix city scenic touristattraction radius of2219km, tourism attraction throughout the country; Phoenix cityattractions tourists yearly total, good prospects.Secondly, the paper constructs Fenghuang historical and cultural city tourismresource value classification system. Finally, the use of contingent valuation method, willingness to pay (WTP) fornon-use value Fenghuang ancient city of tourism resources were assessed using SPSSsoftware and the various factors on the willingness to pay WTP values were analyzedwith the chi-square test cross, estimate Fenghuang historical and cultural city intrinsicvalue of2.808billion yuan..