Research On The Business Development Strategy Of CA Guarantee Company

China’s guarantee industry has a rapid development in recent years, however, due to the late start and quick development, related companies are inexperienced in the business. And because of imperfection of the guarantee industry market, adding the uncertainties of sustainable development of guarantee industry. So, how to ensure the healthy development of guarantee companies, especially how companies choose the suitable development strategies, have a quite strong practice indirection meaning for CA Company.This article tries to do some research on business development strategy for CA Guarantee Corporation from using empirical research methods and making a specific strategy and relevant planning with the enterprise strategy management and other related theory as the guide. The article firstly introduces the theories in the process of study, including strategy, strategic management and strategic analysis tools. Applies PEST analysis and Potter five force models to analyze and summarize the external environment of CA Company. From the angle of human resources, financial resources, organization and management of resources, operation management situation and business situation, the article present and analyze the internal environment of CA Company. Secondly, using SWOT analysis method to review and summarize the internal advantages and disadvantages external opportunities and challenges of CA Guarantee Company. Put forward the specific business development scheme and implementation measures on this foundation. Last but not least, the article proposes four strategic plans for CA Company. The main conclusions of this article are as follows:Firstly, all in all, CA company‘s advantages outweigh the disadvantages, and opportunities continue to outweigh challenges. It should use expansionary strategy to ensure stable development and actively search for new optional profit model.Secondly, with the fierce competition of higher education market, besides expedite the development of guarantee businesses, CA Company must enhance the capacity of competition and created their own competition advantages. For example, CA Company can improve service quality; enhance brand influences or provide more ways to agents for counter- guarantee selection.Thirdly, CA Company needs to improve investment portfolio model, expand their business areas and explore a new model suitable for organization development. In order to obtain future stable investment returns, CA Company could choose to enter the core business through the form of investment, make full use of internal resources, invest equity for high quality projects and lease operating assets.Fourthly, for strategic targets, CA Company should extend business ability in the future; develop new products, assistant with outstanding human resource support, risk control system, enterprise culture construction, financial management appraisal and technology support service. These activities will help CA company keeping its competitive advantages.The article proposes four strategic plans for CA Company. 1. Ensure the stable development of core business and stable source of funds available. 2. Develop capital securities investment and maintain and increase the value of company assets. 3. The company should get more aggressive in exploring new profit-earning mode, increasing its profit-earning capacity. 4. Maintain the better service quality and form goodwill and brand value.The article closely focus on the basis of organizational businesses, through detailed analysis of business development strategy, proposes the improvement for CA Company. These strategies and activities will help CA company reform successfully, achieve the long-term development of the company. The author hopes this case study will give some references for other similar enterprises about developing and implementing strategic development.