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Research On Intelligent Management Of Hotel

Posted on:2016-05-06Degree:MasterType:Thesis
Country:ChinaCandidate:F YueFull Text:PDF
GTID:2279330464465343Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Hotel intelligence management service is one of the transformation and upgrading of the hotel, where competition is fierce, the trend of the, is the main trend in the future in the hotel industry and hot topic, by discussing intelligence management mode of hotel marketing, hotel management and hotel wisdom wisdom service three aspects, the effective study wisdom hotel management mode.Wisdom tourism as one of the new form of tourism development, reflects the duality "tourism law" in the tourism industry and career orientation, is the important measure of tourism development and the carrier, is also one of the leading form of tourism development. And hotels, tourism as one of the three pillar industries, the hotel is the wisdom of the construction of the tourism key content. In wisdom,therefore, under the big background of the construction of the tourism, in the current including information and communication technology rapid progress and cloud computing, widely used under the background of intelligent terminal equipment,intelligent hotel management system is the hotel industry is an important subject in the study of the hospitality industry. Wisdom today, the construction of the hotel is in the preliminary exploration stage, wisdom hotel has gradually become the hotspot of the hotel industry, hotel intelligent management pattern research is the wisdom of an organic part of the construction of the hotel.This paper includes the following contents:The first part, the basic theory research. On the basis of related research and relevant theories at home and abroad, introduced the wisdom tourism, hotel,intelligent management, service and wisdom marketing related concept, and groundwork for further research.The second part, the hotel management system build wisdom. Hotel management by studying the wisdom of the connotation, features and value, combining the theory of industrial linkage, tourist consumption behavior analysis, theory of technologyinnovation, innovation wisdom hotel management model, and build wisdom hotel management model.The third part, Kunming hotel management model to explore the wisdom.Wisdom from the Kunming hotel development present situation, combining with the data analysis of Kunming hotel intelligence development issues, through empirical research of typical cases and Kunming hotel management wisdom development countermeasures and Suggestions.This study attempts to creative exploration from the following aspects.First, innovative wisdom hotel management theory, from hotel management,hotel services and the wisdom of wisdom hotel marketing three aspects.Second, build wisdom hotel management model. Around the wisdom of the hotel management theory is put forward, to create the corresponding model.Third, to explore the wisdom hotel Kunming development present situation,countermeasures and Suggestions are put forward.
Keywords/Search Tags:Wisdom hotel, Wisdom management, Intelligence services, Marketing wisdom, Kunming
PDF Full Text Request
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