Study On The Layout And Optimization Of Tourism Industry In Binhai Area Of ​​Shandong Province

In nowadays, tourism industry all over the world has developed rapidly.Tourism in coastal area is one of the main force in the development of the tourism industry. In the north of our country, gritty coast distribute in the Coastal areas in Shandong province where there are superior traffic and rich tourism resources. And Whether the layout of tourism industry is reasonable or not is related to a region’s tourism earnings. So this article selects the shandong coastal area as the study area and hope to present the spatial difference of the layout, the structure mode and the existing problem of shandong coastal tourism industry through the relevant research. And then put forward some opinions to promote the development of tourism industry of coastal area in shandong province.First of all,this paper reviews abundant research of tourism industry layout from domestic and foreign areas, and introduces the related concepts and theoretical basis of the tourism industry layout. When it comes to the empirical analysis, the study area is defined and the study area overall and internal sub regional tourism resource distribution has carried on the summary.And then the differences of the number of the overall tourism resource type and the differences of the distribution of internal regional tourism resources have been found. Then this article selects the evaluation index system of tourism industry layout,and to weight every index of the assignment through the AHP analytic hierarchy process(AHP), and all the composite index will be reflected into space through the Arcgis spatial analysis software. And then we find the diversity in scenic spots, hotels, travel agencies and tourist industry development within the study area. In order to get the spatial structure mode of tourism industry layout in the coastal areas of shandong province,this paper explores its layout mode from centricity, distribution of polarization and spatial agglomeration degree. It is concluded that the regional tourism industry present a weak extreme center layout, regional "core-periphery" layout, the two wings is not balanced layout structure. When it comes to the results of the research on space difference of tourism industry layout and the structure, this article has carried on the driving factors analysis from three aspects,and found that waterfront tourism industry in shandong province mainly affected by tourism resources endowment condition. Last of all,according to the results of the analysis,this paper put forward detailed suggestions for optimization of layout from the government, tourism product development, tourism traffic, hotels, travel agencies, etc on coastal areas in shandong province tourism industry.And hope to be helpful for the further development of tourism industry of coastal areas in shandong province.