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China Telecom Guangdong Customer Service

Posted on:2015-03-30Degree:MasterType:Thesis
Country:ChinaCandidate:Y K RongFull Text:PDF
GTID:2279330467473921Subject:Industrial design engineering
Abstract/Summary:PDF Full Text Request
With the rapid development of computers and the Internet, people have entered the information age, the mobile Internet is gradually penetrated into people’s lives, all areas of work, and are profoundly changing the social life in the information age. In the mobile Internet this background, based on these changes, you need business foundation in the traditional manner reservations call center on expanding more applications on the Internet, in order to meet a wider range of customer needs, to become the new media customer service model the inevitable road.Under this project for a new customer service model and the mobile Internet user experience design, user-centric and customer service combined with China Telecom Guang dong combat experience, implement user self-service independent operation, coordinated by service O2O mode, to a certain extent, can alleviate human pressure. By giving users a personalized service to meet and improve China Telecom Guangdong customer user experience. And through analysis of competing products, user analysis and expert interviews and other research and analytical methods to obtain the user experience model China Telecom Guangdong customer service and design from content, interactivity, visual three dimensions. Finally, the product line through the user experience after the investigation report on China Telecom Guangdong Customer content layer model of the user experience, interaction layer and visual layers were assessed by evaluating further validate the China Telecom Guangdong customer service in the new media customer service mode feasibility.
Keywords/Search Tags:User Experience, interaction design, mobile Internet, customer service mode
PDF Full Text Request
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