Discussion On Information Management Of Jiangsu Tobacco Supply Chain Based On Retail Terminal Demand

After China’s accession to WTO, the government committed to open up the domestic tobacco market progressively to foreign tobacco industry, and the tariffs and trade barriers are gradually reduced. Now, tobacco industry is facing increasing competition. To speed up the changes from a planned economy to a market economy, from a seller to a buyer’s market, and to enhance the overall economic strength, Chinese tobacco will gradually adjust its development model and promote the work of "Organizing Supply by Customer’s Order". For this objective, Chinese tobacco started the information construction of cigarette industries and sales companies to promote the flow of commerce, logistics and capitals, thereby to increase the level of supply chain management, to improve the overall supply chain efficiency and to reduce supply chain operating costs. Cigarette demand forecast is the requisite and foundation of doing supply chain management well. And this can also provide reliable market information to supply organization, production planning and reconstruction. Therefore, based on cigarette demand forecast, this paper analyzes the actual needs and business processes of cigarette market, and designs the supply chain management information system of Jiangsu tobacco combined with supply chain management thinking.First, this paper describes the concepts and theory of supply chain, management of supply chain and information technology. Based on this, the relationship between supply chain management and information technology in business practices is deeply studied, and the status of Chinese tobacco’s supply chain management is also analyzed.Secondly, the related theory and methods of market demand forecast is studied, and the qualitative and quantitative methods of demand forecast are also summed up. At the same time, based on the characteristics of cigarette demand, the basic principles, basic elements, main processes and methods of cigarette demand forecast are determined.Thirdly, the current status of supply chain management and information technology in tobacco industry is studied. Based on this, the method of cigarette demand forecast is studied. And the objectives, design principles and related functions of cigarette supply chain management system are proposed.Finally, considering the current existence of information silos and combining with the reality of Jiangsu tobacco, the business specifications of cigarette supply chain is summed up. Then based on the methods of demand forecasting, the Jiangsu tobacco cigarette supply chain management information system is designed and the conditions of the future system implementation is analyzed.