Research On Development Strategy Of Kunming DT Company

With the deepening of economic globalization, China’s rapid development in economic development by the high speed development to gradually shift and presents new norm. Optimization and upgrading of economic structure faces a driver needs to be turned. Under the background of the increasingly complex market environment, all walks of life are facing more and more threats and challenges. Of course investment industry is no exception. Kunming Dianchi investment group co., LTD.(hereinafter referred to as the DT group) was founded in October2004.It is established by Kunming municipal party committee and municipal government in the former city drainage group, on the basis of the establishment of a wholly state-owned enterprise. At present, although the Kunming DT group in the same industry developing in a relative advantage position, but it still exists many problems in the process of development. Such as part of the business correlation degree is not high, low quality of employees, lack of spirit of innovation, poor management ability, etc. Coupled with increasingly fierce market competition, the Kunming, Yunnan investment group is facing the severe test. Therefore, research on development strategy of Kunming DT group, clarify its development direction, and implement the strategy of sustainable development as the priority of Kunming investment group.This article is based on our country investment environment increasingly fierce competition in the industry of objective facts. Based on the research of integrating theory with practice method, put forward the problems in practice, to solve practical problems in the theoretical research. Put the DT group in Kunming as the research object, and as the breakthrough point, research the Kunming DT group strategy of system about the theory of literature. And further objectively analyzed the interior and exterior environment of Kunming DT group, has proven the Kunming DT group internal strengths and weaknesses, external opportunities and threats as well as the macro environment of our country’s investment industry as a whole. On the basis of make the overall goal of the Kunming DT group and the sustainable development strategy. In addition, in order to guarantee the realization of Kunming DT group overall target, and puts forward the safeguard measures on the implementation of sustainable development strategy.Through the research, the author concluded that:First, through analyzing the macro environment of Kunming DT group, found that the investment industry faces a serious threat to industry, needs to Kunming DT group, improve the level of management, strengthen the human resource management, an advantage in the competition; Second through to the Kunming DT group, SWOT analysis, has been clear about the Kunming DT group’s strengths, weaknesses, opportunities, threats. Therefore, we believe that by making sustainable development strategy, Kunming DT group will overcome disadvantage and advantage, avoid threat, grasp the opportunity, in the fierce competition, get all-round development.