The Research Of YT Environmental Protection Industry’s Development Strategy

In the21st century, the global environmental protection industry entered a stage of rapid development, gradually become a supporting industry an important force in economic growth, and many countries are becoming an important objective of innovation, and the key of adjust the industrial structure. During the period of our country’s environmental protection industry began in the seventh "The seventh five-year plan", along with the rapid growth of the national economy, our country’s environmental protection investment and continuous high-speed growth. In accordance with the plan, during the period of "the twelfth five-year plan" China environmental protection investment will reach3.1trillion, compared with1.54trillion that during the period of "the11th five-year plan" of investment rose121%, the average annual growth rate was24.2%, and the environmental protection investment increase will promote the rapid development of modern industry.YT environmental protection company is a new type of environmental governance, comprehensive utilization of resources of high-tech enterprises, after years of development, the company has obtained the certain achievement, is currently the province key reserve listed enterprises, belong to "the state council in xiangjiang river basin of heavy metal pollution control demonstration project" and "national" five-year plan "water special technology support unit". But with the rapid development of the enterprise and the changing of internal and external environment, how to understand the development situation on the basis of the environmental protection industry, combined with its own resources and ability, clear the company development strategy, and take effective measures to control the implementation, become YT environmental protection company current is a key problem needed to resolve.Based on the theory of strategic management of relevant research results, the integrated use of PEST analysis, Michael Porter’s Five Forces Model, management strategy analysis tools such as SWOT analysis, to YT environmental protection company’s external environment and internal environment analysis, from internal and external environment are interrelated, identify the advantages and disadvantages of the enterprise, and around the advantages and disadvantages to find matching opportunity, avoid the threats, suitable for the company’s development strategy. Through the analysis. YT company’s external environment facing opportunities than threats; In terms of internal resources and capabilities, the company in technology, continuous research and development ability, financing ability, operation ability and management ability has stronger competitive power, the company’s disadvantage can be gradually perfected in the future development. According to the ideas of the best match, YT environmental protection company’s development strategy should stick to the main strategy of growth, make full use of external opportunity, take advantage of the company’s internal, and constantly to integrate the internal resources, perfect, the use of the opportunity, overcome the disadvantage. Early, YT environmental protection company should adopt intensive development strategy, give priority to with market penetration strategy and product development strategy; Company development to a certain size, take relevant diversification development strategy. And competitive strategy is differentiation strategy should be taken.YT environmental protection company should stick to moderate principle of rationality in the strategic implementation, the principle of unified leadership, the principle of contingency, strategy implementation should step-by-step.The first stage is dominated by market penetration and product development, based on the province, central, southern and coastal market, completes the company’s patented technology marketing, shaping the company’s brand image, establish the company’s position in the market in the province; Actively introduce strategic investors, enters the domestic capital market, become a publicly traded company. The second phase strengthening international cooperation, to further improve the market share through positive expansion, as China’s environmental protection industry large-scale group company, carry out related diversification company, forming a new growth point of company. In the process of strategy implementation, must strengthen the strategic control and evaluation, the development strategy planning and implementation schemes are not regular analysis and summary, strengthen strategic beforehand, the evaluation of control approaches, timely feedback, and to adjust strategic goals or implementation, in order to ensure the smooth implementation of YT environmental protection company development strategy, YT environmental protection company should optimize organizational structure, strengthening human resources management ability, improve the level of research and development management, strengthening the management of financing ability, set up the good enterprise culture, etc.