Research On The Development Strategy Of CYJ Auto Beauty Decoration Co.,Ltd.

The main idea future development strategy of CYJ company,the paper to begin with carried out a preliminary study which is based on macroeconomic and industry environment of the proposed specific business development strategies and tactics to implement these strategies,based on the primary policy that companies are capable of helping CYJ development,to promote CYJ company to achieve stable in the short term,also long-term reach healthy development to meet the major interests of the company's expectations of stakeholders as well,together with solving other enterprises in the same industry in China puzzles and problems to provide useful lessons and unique experiences.CYJ company's original business strategy problems proposed-Problems Analysis-produces results,propose new business development strategy-describes the process of using the results of four other new development strategy obtained.Not only from external but also internal business environment a comprehensive and systematic analysis described,and the use of data analysis,case analysis and chart analysis and other analytical methods,as a result,the paper used the Porter's "Five Forces" model combines SWOT analysis matrix,CYJ key to the company's internal and external environmental factors of strengths and weaknesses and the opportunities and threats are summarized and depth argument,put forward the overall development strategy of the enterprise program and specific measures that can be employed.