Research On Competitiveness Evaluation Of Domestic Automobile Enterprises Based On Dynamic Capability

The automobile industry plays an important role in China’s national economy. It has brought enormous economic benefits and social benefits for China. In recent years, our macro-economy grows rapidly, which will continue to stimulate demand in the automotive market, there will be conducive to the rapid development of automobile industry. The economic globalization have had a profound impact on political, economic and social and cultural aspects in various countries, it also made many new changes in the auto market of our country. As people improving the quality of life, more and more people have the demand for cars. The overall production and sales volume of domestic automobile will show a increasing trend. Because there are many domestic and international automobile brands, people have a broad choice space, but also calls for higher quality of the car.With the further development of urbanization, the domestic automobile industry gets a good development opportunity. But China’s automobile industry still faces many problems. On the one hand, its technical research ability is not strong and the independent brand market share is low.The domestic automobile enterprise’s independent research and development level is weak, and the investment of scientific research is not enough. They are used to introduce and imitate foreign advanced experiences, do not have many independent intellectual property rights. Although the total domestic automobile products has reached the first level of the world, compared with developed countries there is still a certain gap, most of the car brand is a joint venture production, only a small part of the car get local brand.On the other hand, the influence from foreign brands made the auto market competition more intense. China’s automobile industry has made rapid development, but compared with the international automobile market, many problems still exist. For example, the automobile market concentration degree is low, the automobile enterprise number is large but small economic scale. In recent years, the people pay more and more attention to energy problem, environmental problems have taken more and more attention, which made the challenge our automobile enterprises faced with become more serious. Recognizing their own strengths and weaknesses and finding their own position in the industry are critical for the sustainable development of enterprises. Therefore, it has important realistic and guiding significance to research the competitiveness of automobile enterprises of our country.This paper is based on the theory of dynamic capabilities. I have summarized the related literature at home and abroad, and analysised of the source of competitiveness of enterprises, the relationship between dynamic capability, enterprise resource and enterprise ability.And then I have put forward an enterprise competitiveness model which based on the dynamic capability theory, and I have designed an enterprise competitiveness evaluation index system. On this basis, I carried on the empirical research about 18 listed car enterprises in China, and analyzed the evaluation results. Finally, I have given some countermeasures and suggestions to improve the competitiveness of China’s auto enterprises.