Research On The Construction Of O2O Mode System For E - Commerce Convenience Store

In2011,"O2O",This new e-commerce business model was introduced to China,and then itsintegration and development of Chinese e-commerce industry, the retail industry, the logisticsindustry and other industries spawned a great impetus. This thesis focuses on issues related tovarious aspects of e-commerce companies to build a convenience store O2O model system, onthe basis of relevant theories, analysis the case of the JingDong mall Tang Jiu convenience storeO2O mode, combined with the author’s practical experience of convenience store O2O mode,find out Chinese e-commerce company convenience store O2O mode in the implementationprocess of the development of ideas, successful experiences and existing problems, and in-depthanalysis of the reasons. Because of the e-commerce company convenience store O2O mode indomestic is still in the exploratory stage, with related business theory and business model is stillnot mature enough, the author through theoretical analysis，case analysis, practical research, fieldvisits, questionnaires and so on, fully combined with the actual situation in our country, proposee-commerce company to build a convenience store O2O mode program, and givesrecommendations.This thesis mainly has five parts. The first part introduced the background of topic, researchstatus at domestic and abroad, the research goal, significance and innovation points.The secondpart expounds the related theories of O2O, convenience stores, convenience stores O2O model,introduces the application and development prospect of convenience store O2O.The third part inorder to Jingdong mall Tang Jiu convenience store as an example, carries on the business model,the advantages and disadvantages analysis, find out existing problems and the reasons. Thefourth part around the information systems, business services, payment system, supply chain,distribution system five aspects to elaborate the electronic commerce company convenience storeO2O mode of system building. The fifth part is mainly aimed at our e-commerce companyconvenience store O2O mode system relevant countermeasures from the building.To prepare thesis related theory research, the author respectively for entity of enterprise,consumers designed different emphasis convenience store O2O model cognitive situationquestionnaire, provided290questionnaires, recycled267questionnaires, which provided acertain reference significance for author research on management localization, the marketingdirection, management service project Settings, cooperation content, cooperation point at thee-commerce companies O2O mode System building.