Study On The Business Model And Application Of Urban Complex

The past two years, the gradual tightening of the residential real estate control policies, real estate developers have shifted from residential real estate development has not been strictly regulated complex development of the city. In the major cities of commercial housing turnover decline, while not limited purchase of office space, commercial space business in many cities prices go up, developers and investors become transfer targets.2014 National Bureau of Statistics data show the real estate market affected the national macro-control policies, the growth rate was significantly lower than the residential real estate commercial real estate growth, commercial real estate and residential real estate market has formed a large difference in the future of the city huge space for development complexes.Rapid expansion in commercial real estate and development process, because a lot of housing prices have not been able to grasp the essence of the difference between commercial real estate and residential real estate, commercial real estate business model in the process of building and take a lot of detours. Practice has proved that the commercial real estate business model constructed to reflect its success will determine the future development of commercial real estate and commercial value. This paper through the study of urban complex business models, especially for analysis and selection of domestic and foreign cities for the construction of complex business model, intended to identify urban complex key factors affecting the business model to build, provide a reference for the peer or commercial real estate avoid risks and maximize the value of urban complex development.In order to better carry out in-depth analysis on Commercial Real Estat business model, provide for the development of business and industry reference, this article uses the case study method, comparative analysis and other methods to study success stories from abroad to more mature domestic case From macro to micro, intended to identify urban complex ideas and build business models and discusses the key factors of existing urban complex business models suggest improvements to a reasonable range from mature and successful risk may face. The author believes that the development and construction of roads in the city complex, and build their business model is the most important impact of its success, there is no ready-made model can be copied and copied, building the business model is the need to constantly explore, summarize, Not the best business model, only more suitable business model.