The Choice And Analysis Of Leading Industry For Industrial Real Estate Projects

By virtue of its outstanding advantages in industrial development, urban construction and land use, the industrial real estate has been widely concerned by the enterprise and the government. Development of the industry real estate mainly includes a "carrier" part- the real estate and a "core" part—the industrial operation. Industrial operation is the key for later obtain, and the first thing needs to solve is that the leading industry choice, it can be say that the leading industry choice is right or wrong will decide the success or failure for the whole industrial real estate project. Because of this, this paper concerned the industrial real estate "core"- industry, research in the leading industry choice of industrial real estate project.This paper based on two parts of visual angle- industrial real estate developers and the government, firstly to make clear the purpose of the option, object selection and the nature of the act, then this paper construct the basic framework of industry selection model, namely from three angles- industrial base, industrial efficiency and industrial environment to make the choice. At the same time, by combing the advantages and disadvantages of the existing evaluation methods, analysis the applicability of the existing evaluation methods, decide to use the SSM to analyze the basic of industry; using the "Super Efficiency DEA Model" to analyze the efficiency of the industry; using the "Entropy Weighting Ideal Point Method" to analyze the industry environment, finally to comprehensive the results and select the leading industries.An empirical study of the model is carried out by an example, and the applicability of the model is verified. And reach a conclusion, which industry sector is the leading industry sectors, which industry sector is the potential industry sector and which industry sector is the relying industrial sector. At the same time, combined with the specific industrial environment and the development trend of Xi’an, the corresponding suggestions are put forward for the development of the project.