A Business Plan Of The HaiJunDa HOPSCA Project

In the 1950 s, the world’s first HOPSCA was born called La Défense in France. It set up a successful model for the development of HOPSCA worldwide and direct the future development of HOPSCA.Usually, HOPSCA appears in CBD in cities, and it represents a new leap in urban architecture and a city landmarks, such as "Rockefeller Center" in New York and the like.HOPSCA, the abbreviation of the first letter of Hotel, Office, Park, Shopping mall, Convention, and Apartment, is an organic compound buildingcommunities with multi-functional, high efficiency and unified features which benefits economy, society and environment.Since China’s reform and opening up, economic development, the gradual rise of the domestic well-known HOPSCA, such as Shenzhen Vientiane City, Beijing World Trade Center etc., become an identifier to display the peak development of an urban.In recent years, along with China’s government regulating the real estate market, HOPSCA, as the main development type of commercial real estate,not only becomes an important strategic choice of real estate enterprises to accelerate business transformation and improve investment efficiency, but also becomes the main engine for the local government to stimulate local economy.Larg espace,complex funtion, long construction period, large amount of investment and investment risks and other characteristics of HOPSCA are testing the overall strength and operational management capability of the real estate business. According to an incomplete statistics, in 2014, we had more than 800 HOPSCAs in domestic. However, due to the different development levels in various areas in our country, HOPSCA, with high quality, high benefit and enable to continue a long-term operations which compared with the developed countries and regions are few in number.For development opportunities and risks of domestic commercial real estate coexist in the market environment, the Business Project Plan not only will be an important basis for enterprises to make a major investment decisions, but also will be a Programme of Action to guide the interprises to develop future business activities. In this paper, taking the HOPSCA of Hai Jun Da as research objects, and according to the relevant theoretical knowledge, experience, and combining the requirements of the business plan, makes a comprehensive analysis of the seven parts of this project.First, the background and significance of the project, relevant literature review, targeted content and methods;Second, basic information of this project, the surrounding environment and the profile of developers;Third, the external environment analysis of this project;Fourth, market positioning; Fifth, marketing strategy; Sixth, financial analysis; Seventh,risk and risk control. After analysis, the conclusion is that the investment of this project is feasible, and with high economic benefits and strong anti-risk capability.