A Business Plan Of The Z HOPSCA Project

The real estate industry has been experienced a great change since2008.Firstly, the priceof real estate was soaring, and become the important factor which influence the wholeeconomic, and led to many control policies, limited the rise in prices of residential real estate.In this situation, the large real estate enterprises have transformed business field,and intocommercial real estate. HOPSCA as a special form of commercial real estate, becoming animportant mode of commercial real estate development.Face the opportunities and threats, an objective and reasonable business plan is not onlybusiness-related investment guide,but also an guide to persuade potential investors to investthe project. This paper choose Z HOPSCA as research objective, based on the relatedtheory,combine with the requirement of business plan,conducted a comprehensive analysisof the project.Firstly, I described the background, significance,research goals,content and methods.Secondly, I analysis the basic information of the project, the surrounding facilities,environment, landscape and so on.Thirdly,I analysis the macro-environment,regionaldevelopment and the segment real estate market. Fourthly, based on the aboveanalysis,determined the market position of the project. Fifthly, I developed the marketingstrategy. Finally, on the basis of the above analysis, I conducted a financial&risk analysis ofthe project. Through the whole analysis, I think that the project is feasible, with higheconomic benefits.