Research On The Strategy Of Risk Communication In Food Safety Considering The Social Media

In recent years, there were many food safety incidents in China, which were great challenged our people’s confidence in food safety. The information asymmetry and lack of mutual trust may be contribute to the food safety incidents. Especially with the development of social media, it’s characteristics such as timeliness, openness in bring the public access to information and communication convenient at the same time, also intensified and magnified the incidents. Therefore, how to operate the risk communication in food safety based on the resources of social media to realize the information symmetry and mutual trust may be a difficult and pressing issue. In this paper, we take the risk communication in food safety as research object and build a strategic framework of risk communication in food safety based on the social media resources.First of all, we combine with literature and case to analyze the information asymmetry and point out the importance of risk communication in food safety from the two aspect of the interest-related subject and channels of spreading information. Secondly, we analyze the type of social media resources and the role in risk commutation of food safety. Thirdly, combining with literatures, we analyzes the existing problems in risk communication of food safety systematically from three aspects of “principle-time-structure”. And then the strategy of risk communication between government, enterprises and consumers in food safety has been built based on social media platform. Finally, we apply and verify the strategy of risk communication in food safety based on real case.