Analysis Taditional Culture Communication Of Media About The Spring Festival By Case Studies

Chinese people to the Spring Festival has4000years of history, we can say that theSpring Festival is the oldest festival in the accumulation of thousands of years, the SpringFestival has gradually accumulated profound cultural connotation and cultural connotations,is the embodiment of the essence of traditional Chinese culture."Foreign section" in themodern society is getting hotter and hotter, and traditional festivals increasingly out in thecold, turned into a mere consumer culture, eating and drinking culture. Dig the brilliant coreof the cultural essence of the Spring Festival and Chinese New Year culture, Chinese NewYear Culture Communication research is particularly important and urgent.October18,2011, the Communist Party Congress the Sixth Plenary Session adopted thedecision to deepen cultural restructuring to promote socialist cultural development andprosperity of a number of major issues, emphasizing a comprehensive understanding oftraditional Chinese culture, its essence to its dross, making the past serve the present,innovation, adhere to the protection and utilization of the popularity of carry forward and tryto strengthen the mining and elucidation of the fine traditional culture of ideological value,maintaining the basic elements of national culture, so that the fine traditional culture of a newera encourage people to take forward the spirit of power. Made it clear to dig the traditionalethnic festivals and cultural connotations, and extensive fine traditional culture of educationoutreach activities. Enacted this year,"the12th Five-Year plan set the" Inheritance andInnovation to promote cultural development and prosperity of separate articles,"Establishment of a sound public cultural service system to promote the cultural industry asthe pillar industries" enhance Chinese culture worldwide competitiveness and influence toenhance the soft power of the State ", the"12th five-Year "period of Chinese culturaldevelopment to make the overall plan.The purpose of this research is to study media during the Spring Festival Chinese NewYear festival of cultural transmission, and found that the advantages of the media in theChinese New Year Culture Communication and dig deeper into the essence of Spring Festival, the traditional festival culture, give full play to China’s traditional festivals spread in today’sglobal culture original productivity and competitiveness and to gradually improve and changein today’s global spread pattern to provide a reference to discuss the economic productivityaround the traditional holiday.