Application Research Of Sichuan Embroidery In Contemporary Packaging And Labeling Design For Feativals

Chinese folk traditional festivals,after thousands of years of historical and cultural precipitation formed. It holds the wishes of people and friends, the expectations of life, the blessing of friends, and ceremony culture as the basis of the Chinese nation culture,creating a modern Chinese people to courtesy, reciprocity customs. With the rapid development of economic and cultural, social life is more colorful, the integration of foreign cultures and infiltration, the introduction of foreign cultural exchanges and cultural exchanges between the two countries, So that the traditional cultural etiquette by a certain impact.Shu embroidery culture is the traditional Sichuan folk culture and art of the representative, has a strong national and regional characteristics. This paper chooses the folk art elements of Shu embroidery pattern as the starting point of modern festival packaging design, and analyzes the common points between Shu embroidery culture and festival packaging, namely the same national aesthetic characteristics and the same national cultural value. The traditional pattern form and modern festive packaging design combined to show the same emotional and psychological needs, that people thousands of years to a better life expectation, friends and relatives of the deep blessing. Based on the above common points, the Shu embroidery patterns and modern design concept of the combination of traditional cultural elements in the study of modern festive packaging design with reference to the significance.The rapid development of commodity economy today, people's material life has been basically met, spiritual and cultural needs increase, the need for cultural flavor of the times and the packaging of goods appear in the market. Ethnic characteristics of rich patterns used in modern festive packaging, not only adds to the atmosphere of modern festivals, but also awakened people's emotional memory. In the pursuit of individuality, diversity today,full of ethnic culture, modern festive packaging will be more attractive and affinity.Combined with modern design concept and visual form of the folk elements of packaging design, not only can enhance people's sense of identity of traditional culture, but also the promotion and development of traditional Chinese culture, play a role.