On "Yao Yun" Black Pottery Personalized Packaging Concept

Today packaging is presented to consumers as an art language, which is not only thecombination of aesthetics and natural and social sciences, but also the product ofmultidisciplinary blend. As beauty is helpful to the sales, it is the necessary condition torealize the scientific and reasonality. What’s more, it has aesthetic value, artisticconnotation and cultural background. Successful packaging can not only satisfy people’smaterial needs greatly, but also mke their spiritual realm get a lot of sublimation.Packaging has been integrated into all aspects of people’s life.This article studied and designed packaging of the black pottery. We found theappearance uneven status of the packaging design style and level at home and abroad bythe preliminary survey of the market and collecting materials. Traditional idea in thepacking application is lack of the sense of the times. Individual character difference is notobvious. Packing design and material selection are commerical, which can’t combine withinternal production. Foreigners considered more new material in product packaging Thisdesign combined the status at home and abroad, embarked on the actual market and theproducts, analyzed the product culture and geographic information, integrated theconcepts of packaging design, color, texture, modeling, process design concept and style.At the same time, we combined it with a series packing model and new environmentalprotection material. In the practice process, we made the packaging with more culture,combined practicality and visual aesthetic. We explored innovative and made it moreclosely with the consumer psychology, which could fill the consumers’ mental vacancies.We presented modern product packaging concept as reference for the application.This paper researched packing design in view of the existing similar productspackaging. It studied refining and box type of traditional culture symbol and theinnovation of design concept, as well as the choice of environmental protection materialand the later link of using the processing. The completion and implementation of thisentire design has significance and reference value to the actual packaging market.