The Research Of Government Management Innovation In The Development Of Cultural Industry

Cultural industry is the "sunrise industry" of the21st century. It to make production and provide products and services for the characteristics of cultural connotation, market-oriented, with cultural production and management of enterprises as the main body, and through the input and output model, cultural products and services to the society of for-profit economic organization. Due to the cultural industry has clear economic properties, thus has a bright market features.With the constant deepening of economic system reform in our country, the government management of the culture also from a planned economy under the system of "culture" to "culture". In recent years, China’s reform of cultural system to promote the prosperity of the great development of cultural industry, demand must be adapted to the government’s management function. Especially in the third plenary session of the18proposed that the comprehensive advancement of market economy, how the government management innovation culture, promote the development and prosperity of culture industry will face a new challenge.This paper introduces the concept of the cultural industry and cultural industry development with the relationship between government management, through the analysis of developing cultural industry in our country government management present situation and existing problems, and draw lessons from foreign culture industry development in the government management experience and domestic developed area the government’s achievements in the reform of cultural system, studies how the government in the new situation, the concept, function, system, service system and innovation in aspects of talents cultivation, this paper set up the new concept, new function, to build a new system, created a new system, cultivating new talents, promote the great development of cultural industry boom.