Evaluation On The Efficiency Of China Provincial Cultural Industry

The21st century, the combination of culture and economy is concerned aroundthe world. Practice shows that culture can promote rapid and healthy development ofnational economy and all countries in the world bring the development of culturalindustries into their development strategy. In October2000, the concept of culturalindustries was used for the first time in our country; In2002, the policy of promotingcultural industry development was integrated into reports of the16th congress; In2008，the third plenary session of the17th congress passed <decision of several issuesof perfecting the system of socialist market economy>, confirmed the importantposition of the cultural industry in our country development strategy. In recent years,China has formulated a number of cultural industry development policies, especially <doubling plan of cultural industry of Ministry of Culture "twelfth five-year" period>,which has pushed development of the cultural industry into the new historical height.And all provincial governments need to pay more attention to the quality of cultureindustry development for the implementation of cultural industry developmentstrategy, and improve the cultural industry efficiency. Therefore, researchingefficiency of provincial cultural industry possesses theoretical and practicalsignificance.This paper firstly combed the domestic and international cultural industryresearch content and the efficiency evaluation method. Then，it constructs an indexsystem which includes the museums, cultural institution, performing arts groups,cultural industry, libraries, cultural market management agencies, tourism,entertainment etc. On the basis of index system, it uses data envelopment analysismethod to measure the efficiency of the cultural industry of from2006to2012China’s31provinces, and analyzes the efficiency level from the whole and regional ofthe provincial cultural industry, cultural industry efficiency measure factor, typicalcases. The results show that overall efficiency level of our country cultural industry islow at this stage, cultural industry exists a huge development space and the gapamong eastern, central, west and northeast area is big. The reasons to this comes fromthose that our country fails to fully excavate rich cultural resources potential of the northeast and west, and to transform them into cultural industry competitiveness; Anddevelopment of culture industry related industries is not synchronous while mostprovinces lack a correct concept of cultural industry development, and cultureindustry devoted resources.Finally, in order to solve the problems found in the process of empiricalmeasurement for provincial cultural industry efficiency, the paper tries to seek thecountermeasures of improving efficiency of the cultural industry, and provides thereference for development of our country’s31provincial cultural industry. Forexample, cherishing cultural industry development strategy opportunity, improvingthe whole efficiency of provincial cultural industry; Promoting balanced developmentof provincial cultural industry, increasing efficiency of regional cultural industry;Speeding up realizing the balanced development of provincial cultural industry relatedindustries, improving the comprehensive efficiency level of cultural industry;Referencing typical development experience of provincial cultural industry, andeliminating the bottleneck of influencing cultural industry efficiency improvement.