Research On The Input-output Efficiency Evaluation Of Cultural Industry In Hebei Province

With China's GDP ranking second in the world,the basic material needs have been not the main goal of people's life,and people's demand for spiritual culture is increasingly strong.In this context,the cultural industry has become a "sunrise industry" in the new era.Hebei province,the land of yan and zhao with profound cultural deposits,is famous for its simple folk customs and historical culture.Its total cultural resources rank top in China.However,there is still a big gap between Hebei province and other big cultural provinces in the competitiveness and industrial structure of the cultural industry.An important indicator to measure whether an industry is efficient,whether the resource allocation is sufficient and whether the industrial scale is reasonable is industrial efficiency.Therefore,how to improve the efficiency of the cultural industry in Hebei province is the most practical problem for the development of a good cultural industry.Firstly,this paper systematically analyzes the development status and future market space of the cultural industry in Hebei province from the status quo of cultural resources,cultural industry structure,industrial concentration and industrial scale to the status quo of cultural consumption.Secondly,in order to measure the efficiency of the cultural industry in Hebei province,an input-output index system that conforms to the characteristics of the cultural industry is constructed,and two main input factors and two main output factors are extracted by using principal component analysis.The DEA-BBC model was further used to measure and analyze the efficiency and average annual efficiency of cultural industry in Hebei province based on the cultural industry index data from 2013 to 2016.After that,Malmquist index was used to analyze the annual efficiency changes and the annual efficiency changes in the four years.Based on the analysis of the current situation of cultural industry in Hebei province,it is found that the scale of cultural industry in our province is expanding year by year,the investment intensity is increasing,and the economic contribution rate is increasing year by year.However,the investment in cultural industry is still insufficient compared with the national level,the industrial structure is in the transformation stage,and the industrialconcentration degree is lower than the national average level.By comparing the scores of the main factors,it is found that the input-output conversion rate of the cultural industry in Hebei province is low,and the industrial structure focuses on basic input and economic output.Dea-bbc model results show that the overall efficiency of the cultural industry in Hebei province is low and at the lower level of the whole country,which is mainly affected by the low efficiency of pure technology.Its scale efficiency is relatively good and in a weak effective state,but the return to scale of the industry is in a decreasing state.This shows that the cultural industry in Hebei province has a relatively poor ability to allocate resources,and the resources input cannot be effectively used.Malmquist index analysis shows that the efficiency of the cultural industry in Hebei province has decreased in the past two years,among which the technical progress index is the main reason that drags down the efficiency of the cultural industry in Hebei province.The small increase in technical efficiency is far from making up for the decline in the technical progress index,thus leading to the decline in the efficiency of the cultural industry.Finally,combined with the conclusion of empirical analysis,the paper puts forward Suggestions to improve the efficiency of cultural industry in Hebei province: deepen the reform of cultural industry system and improve the efficiency of cultural industry;Build characteristic cultural industry based on advantageous cultural resources;We will use innovation to drive the upgrading of cultural industries and optimize the industrial structure.