Re-recognition Of The Theory Of John Fisk's Mass Culture

The rise of mass culture has flourished with the development of modern society,Soap operas,advertising,pop music,fans and so on are the main manifestations of mass cultural communication.The Birmingham School was the first to pay attention to the phenomenon of mass culture,and John Fisk,as one of the representatives,put forward a new way of thinking about the study of mass culture,but this is different from the Frankfurt School's study of popular culture.The Frankfurt school put forward the theory of the culture industry and held a pessimistic negative attitude to the popular culture.And Fisk tries to establish a theory different from that of the Frankfurt School,He excavated the potential of mass culture and provided new ideas and important theoretical research for the study of mass culture.This article mainly through the analysis of John Fisk's popular culture theory summarizes its important content in which aspects,and then compares his popular culture theory with other major research schools to find out the difference in which aspects.The main research schools including Frankfurt School,Livesism,and so on,through these comparisons,we can see the vitality of Fisk's theory and its different aspects.It is of practical significance to analyze the advantages and disadvantages of Fisk's mass culture theory in an objective and rational way,and to find the practical significance of his theory,which can provide a reference for the present popular culture phenomenon and the new thinking.