The Study About How To Express Real Estate Advertising Design Based On Semiotics

Room is people living space, it is bearing the weight of the material needs of people’sliving, is carrying the spiritual needs of people at the same time. Urban housing products notonly to provide people basic life place, also want to provide a platform for the exchange, letpeople enjoy in the process of living spiritual comfort and spiritual sense of belonging." In the21st century, in the high speed development today, people pay more and more attention to theenjoyment of the spiritual life, the real estate marketing like other products also in the effectof product (service), emotional and lifestyle aspects of mining, in order to maximize meet thediverse needs of consumers. At this point, an era of "customer experience" quietly coming tous. Real estate advertising is the most directly sell the room products, real estateadvertisement conveys cultural spirit connotation is invested in real estate advertising, areasonable combination of the symbols. Real estate advertising design symbols through thewhat kind of form composition is key factors decide the size of the degree of people attractedto real estate.Express the mystery behind in search of the real estate advertising design, this articlewill guide on the theory of semiotics, the real estate advertising design, form of expression,convey the formation rules, and people on real estate advertising appeal to do acomprehensive system of analysis, in order to explore a more reasonable through the analysisreal estate advertising expression.This paper research content mainly includes the relevant details of the application ofcollection and sorting, data analysis, design, application practice in three parts. The first part,collect real estate advertisement of related data; The real estate advertisement content, therelationship between the symbol and the comb. Second, carefully analyse the factors of realestate advertisement of real estate advertising design problem again. First through a teardownanalysis on real estate advertising composition and significance were analyzed, then the realestate advertising symbol propagation process of decomposition, and then through the marketinvestigation and tease out several people on real estate advertising appeal, the last on realestate advertising symbol encoding rules and elements of symbol extraction are analyzed inthis paper, through the above argument for real estate advertising design method. The thirdpart, on the basis of above analysis theory, carries on the real estate advertising design method,the principle of comb, sort out feasible real estate advertising design expression, interpretation based on semiotics and through the practice of real estate advertising design expression indesign how to deploy the application.