The Research Of Graphic Creative Design In The Era Of Media

Media convergence is the product of Chinese media integration in its infancy.This paper takes “graphic creative design in print advertising in the era of media convergence” as the research object,adopts literature research method,comparative analysis method and interview method,and analyzes with relevant cases.First of all,in-depth exploration of print advertising and media integration concept;Secondly,it analyzes the concept,the value embodiment and expression techniques of graphic creative design in print advertisements,and analyzes the characteristics and development trend of graphic creative design in the era of media convergence.Finally,this paper puts forward the graphic creative design features of print advertisements in the era of media convergence,that is,connectivity and innovation.In the era of media convergence,graphic creative design in print advertising faces greater challenges in the face of more complicated and diversified development trends.How to use graphic creative design in print advertisement to transfer value and viewpoint accurately is an important problem that should be solved at present.Graphic creativity plays a decisive role in graphic advertising design,which is the soul of graphic advertising design,it has a wide range of applications,and it is loved and valued by more and more audiences.Through graphic creativity,print advertisements can accurately convey information,spread the theme and connotation,cater to the psychological needs of the audience group,arouse the attention of the audience group,and stimulate the consumption behavior of the audience group.This study provides theoretical reference and practical guidance for graphic creative design in print advertising in the era of financial media,which has certain theoretical and practical significance.