Study On The Evaluation Of Shaanxi Cultural Industry Competitiveness

Nowadays,as a new driving force for innovation,cultural industry has become a pillar industry in the world's major economies,and the great development of the cultural industry has become the mainstream trend of cultural prosperity in the future.In recent years,C hina has gradually raised the cultural industry to the national strategic level,and encouraged the provinces and cities to speed up the development of regional cultural industries.Shaanxi Province as a large province of cultural resources in China,the leading province in western province,with "The Belt and Road" strategic opportunities,it has unique advantages to develop the cultural industry.In recent years,the Shaanxi provincial government has paid great attention to the development of the cultural industry.However,due to many factors,Shaanxi has not yet become a strong cultural province,and the strength of the cultural industry is still relatively inadequate.Therefore,the empirical analysis of the competitiveness of Shaanxi's cultural industry is of great theoretical value and practical significance to promote the development level of Shaanxi's cultural industry and promote the comprehensive competitive strength of the region.This paper firstly summarizes the cultural industry competitiveness theory and the domestic and foreign related research,combining with the development status of cultural industries in Shaanxi Province,using Potter's "Diamond Model" as the basis,the influence factors of the cultural industry are divided into five aspects,such as consumer demand,production factors,related industries,enterprise strength,the behavior of the government.And to further subdivide into 14 secondary indicators,such as the economic basis,the level of consumption,production capacity,research capacity,human resources,cultural resources,capital resources,infrastructure,tourism industry,information industry,education industry,enterprise scale,government power,government investment and so on,then the paper select 25 specific data indicators to confirm the secondary indicators,finally constructs the evaluation index system of cultural industry competitiveness.Then on this basis,using factor analysis method and SPSS software,the empirical analysis of the competitiveness of cultural industries in Shaanxi province is carried out.It is concluded that the competitiveness of cultural industries in Shaanxi province is in the medium level.At the end of this paper,this article points out the problems and advantages of Shaanxi Province combining the evaluation results and the status quo,there are five factors in industrial scale,consumer demand,production factors,government investment and capital resources.And further puts forward the future of Shaanxi province should strengthen cultural enterprises,stimulating consumer demand,scientific development and production resources,improve the ability of scientific research,optimization and improvement measures the investment and financing environment.The research of this paper is based on the theory of industrial competitiveness,based on the current situation of Shaanxi culture industry development and innovation of the evaluation system,so the evaluation result has theoretical and realistic basis and data support,which has certain reference significance and practical significance.I hope that the later can optimize the specific indicators,and improve the empirical significance of the results.