Research On The Integration Development Of Tongliang Cultural Creative Industry And Tourism Industry

In the recent years,by the growing trend of integration of cultural creative industries as well as tourism industries,industrial integration has become an important means to adapt to the transformation and upgrading of tourism industry.With the integration of cultural creative industries as well as tourism industry,it will help to promote the effective use of cultural tourism resources,expanding market space,forming new formats,and creating new economic growth points.Moreover,the effective integration of cultural creative industries as well as tourism industry will extend the industrial value chain of both sides,not only enhance the cultural connotation of tourism products but also form a win-win situation between industries.At present,Tongliang's cultural creative industries and tourism industry have made some achievements,but it still has many gaps when compared with the advanced urban areas.For Tongliang,the major problem unsolved is how to make perfect integration for both culture,creative industry and tourism industry.Starting from the development needs of Tongliang's industry,this paper systematically analyses and demonstrates the integration of multiple industries in Tongliang.Firstly,this paper analyses the development status of Tongliang's cultural creative industry and tourism industry,both of which have been developed to a certain extent in recent years.Secondly,it analyses the integration development of Tongliang's cultural creative industry and tourism industry.And it systematically expounds the dynamic mechanism,integration path,integration mode and influencing factors of the integration development of Tongliang's cultural creative industry and tourism industry.Thirdly,through the empirical research on the integration of Tongliang's cultural creative industry and tourism industry,it shows that the integration has made some achievements.Industrial integration has significant correlation and high coordination.The research and development funds as well as the number of employees are very important to promote the integration of these different industry.At the same time,we should realized that there still many things we can do.For example,shortage of outstanding projects,digging deeply on how to establish high-quality products.Finally,on the basis of empirical research,we put forward countermeasures and suggestions for the integration development of Tongliang's cultural creative Industry and tourism industry.