The Relationship Between The Documentary Principle And ’Value Orientation’

The core issue of the essay is the relationship between the documentary principle and the creator’s ’value orientation’. Documentaries are created in the the documentary principle, and they record the actual events by the nature of non-fiction. But, it dose not mean that the documentary can reappear the real life.’Value orientation’ exists in the process of creation and the documentary method.’The documentary method’ is a subjective activity in nature. So ’value orientation’ means that the creator of the documentary has value judgment and orientation on real things.There is not a straight conflict between the documentary principle and ’value orientation’, and ’value orientation’ is the subjective expression in the documentary principle. The documentary principle can achieve better effects in moderate expression that audience can acquire meanings and content by judging the reality materials, which is called ’the documentary effect’. And there is also social and cultural significance. Otherwise, creators’ ’value orientation’ will be an important interference factor of the non-fiction result and the worth of the documentary will be ignored.The concept of ’value orientation’ has been put forward based on the study of the literature. This essay find out the gain and loss in the documentary creation based on the expression and presentation of ’value orientation’ of the current Chinese food documentaries. And the moderate expression principle has been put out that ’value orientation’ should not be expressed excessively so that the documentary principle could achieve better effects in moderate expression.At first, this essay sorts out the previous studies on the documentary principle and ’subjectivity’ through literature analysis principle. Production of documentary is impossible without ’subjectivity’, and it is unreasonable to consider ’subjectivity’ as an interfering factor of the realism property. Therefore, this essay has an intensive study on ’subjectivity’ and puts forward the concept of ’value orientation’. There are intensive studies on the nature of ’value orientation’. The purpose of ’value orientation’ is to express complete meanings and realize the effect of infomercials, and ’value orientation’ performances in different themes in different type of documentaries.And then, this essay focuses on the expression and presentation of ’value orientation’ of the current Chinese food documentaries through comparative study, qualitative and case analysis principles, and find out the impacts of’value orientation’ on the documentary effect. The expression of’value orientation’mainly includes ’setting subject in advance’’non-fiction’and’reconstruction’etc.’Value orientation’ mainly includes ’humanistic concern’,’emotional communication’ and ’cultural thinking’ etc. ’Value orientation’ mainly includes ’humanistic concern’,’emotional communication’ and ’cultural thinking’ etc.’Cultural thinking’ means that the comprehension and guidance in custom culture, emotions, traditional and modern culture.Combined with the analysis of a series of typical food documentaries at home, this essay studies the gain and loss in the expression and presentation of ’value orientation’. It allows the rational regression of humanistic care, and people can appreciate the public emotion and pay attention to ’cultural thinkings’. In addition, ’value orientation’ also has some adverse effects. It will cause the deficiency of realistic meanings. And the production of documentary will fall into the ossified patronizing track. As a result, audience will lose interest in them.Finally, this essay analyzes the significance of ’value orientation’ according to the study of the Chinese food documentaries. It has social benefits for the integration of culture and it is very important for the cultural communication and self reflection. But the documentaries have ’social memory’ function decided by the characteristic of realism, so ’value orientation’ should not be expressed excessively.’Value orientation’ should keep moderate in expressing emotion, commenting and intervening culture.The value of the documentary principle is to achieve better effects in moderate expression that audience can acquire meanings and content by judging the reality materials, which is called ’the documentary effect’, and creators’ ’value orientation’ can be expressed by it. So the expression of ’value orientation’ depends on the documentary effect and also has adverse effect on it if ’value orientation’ is expressed unduly such as replacing the reality materials by comment and impose creators’ value judgment to audience. And they will go against the documentary principle.This essay expects to do an intensive study on the relationship between ’value orientation’ and the documentary principle. And some measures are suggested on the development of Chinese food documentary production in emotional appeal and value orientation. We should pay attention to the ability of creativity and observation to put up real life with multiplicity, complexity, and otherness.