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Development Trend Of Museum Of Art Derivatives Of Commercial

Posted on:2016-07-18Degree:MasterType:Thesis
Country:ChinaCandidate:Z Q WangFull Text:PDF
GTID:2285330461954542Subject:Art
Abstract/Summary:PDF Full Text Request
In recent years, cultural and art education function of the museum continued to expand, the museum has become an important class of public culture and art education. Since the implementation of the museum free open policy since the country, people visit the museumgrow with each passing day, exhibition, education and learning compared to the general publicwould prefer to have a new leisure experience, in addition to the new museum sciencemuseum shop agitation effect, become a popular place of interest of leisure life experience,the art derivatives has also become the focus of public attention, therefore the development ofa page Museum of art derivatives industry become the current urgent problems to discuss. Art derivatives back their causes, can think that produced in the eighty’s of last century, due to the development of British culture of the creative economy, drives the development of cultural industries, while the development of cultural industries to promote the permeability of commercial behavior to the field of art, the emergence of the “art” of goods, which gave birth to the later art derivatives industry. Many of the world famous museum attaches great importance to the development of art derivatives, authorized derivatives market in somefamous museum is very developed. At present, the Museum of some developed countries and regions have art derivatives industry as the creation of income, one of the means to enhancetheir own image, in the aspect of art derivatives development and marketing models,accumulated rich experience. Art derivatives variety, classified. The scope of Museum of artderivatives with extended to various fields, opened up a diversified marketing mode, constructa perfect industry operating mechanism, has formed a museum of art derivatives more mature industry chain, complete. With the development of Museum of art derivatives industry inadvanced countries and regions in the mainland of China, success, museums have gradually realized the important status, have been set up around the museum specializes in art derivatives development company, study and explore the development of art derivativesindustry operation mode, Museum of art derivatives market is becoming a vibrant and hasunlimited the potential of the emerging industry in china.
Keywords/Search Tags:Art Museum, derivatives, commodities, commercial
PDF Full Text Request
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