Research On Training Market Of Dance Sport In Hunan Province

Recently, the State Council issued the "on accelerating the development of sports industry and promote a number of opinions" sports consumption deployment actively expand sports products and service supply, promote the sports industry has become an important force for economic transformation and upgrading, promote the comprehensive development of mass sports and competitive sports, and fast construction of sports power, and continuously meet the people’s growing demand for sports. In recent years, the sports dance training has great development, as a part of sports industry, in this context, to obtain the good development opportunity.This paper takes Hunan province sports dance training market as the research object, through the investigation on the situation of logic analysis and statistics literature data method, questionnaire survey method, interview method, on-the-spot investigation, and analysis of Hunan sports dance training market policy, economy, population, culture, science and technology, the competition environment, in the development status quo of grasp sports dance training market of Hunan Province, reveals the characteristics of the development of sports dance training market, economics, marketing, sports management science theory, contact the actual situation of Hunan province sports dance training market, the factors of restricting the Hunan province sports dance training market development are analyzed, and proposed the standard development countermeasure in Hunan province sports dance training market.The results of this study show that: 1、The training market of sports dance in Hunan province mainly concentrated in the developed economy,convenient transportation and commercial district, the training institutions to small scale(in the area between 100-200 square metres, investment in the 5-10 million) for the development of the mainstream, training organization to the united management, the implementation of chain business; most training institutions is profitable, but training institutions training course is too single, the operators of the lack of management ability; teachers jagged, most of the lack of teaching experience, part-time status is serious; on consumer management mainly take the membership and student business combination mechanism, but the lack of consumer management system planning; consumer groups, the serious imbalance in sex ratio and the marketing way is too traditional, old. 2、Hunan sports dance training market in the development of the main exhibit diversity training market investment main body, management training market is lack of standardization, training institutions scale is limited, the market marketing idea is backward, multi-level consumer objects appear unbalanced characteristics, diversity and consumers the purpose of training consumption structure. 3 、 Hunan sports dance training institutions geographical location choice, the scale of training, human resources management, marketing, with agencies operating mechanism, consumer service, teaching training courses are affecting the development of the market of sports dance training. 4、In order to further standardize the development of Hunan sports dance training market, put forward five countermeasures: comply with the law, reasonable planning of sports dance training market marketing strategy; establishing system, standardize the sports dance training market; strengthen the training of operators, improve the sports dance training market management level; pay attention to quality, build a sports dance training market, the professional teacher team; the pursuit of excellence, guarantee sports dance training market, take the road of brand development.