Dinghai District Of Zhoushan Marine Culture Industry Development Countermeasure Research

"Culture industry" is internationally recognized in the 21st century the most promising "sunrise industry" or "the future orientation of industry", is one of the core industry of knowledge economy, has the advantages of low pollution, low resource consumption, accord with the requirement of sustainable development and green economy, to promote transformation and upgrading of traditional industries, and promote the comprehensive national strength and regional competitiveness are of special significance, in the position in national economy gradually rise, has become an increasingly important role. The report of the 18th national congress explicitly put forward to promote the development of cultural industry rapidly, to build a well-off society in an all-round way in 2020, the cultural industry become a pillar industry of national economy, it represents a new cultural industry development blueprint.In the era of the cultural industry has become the development trend of today, Marine culture industry research has increasingly aroused people’s attention. Marine resources development goal is the coexistence of human and Marine, symbiosis and co-prosperity. Is Zhoushan cross-sea bridge bridgehead, it is also the bridgehead for the development of the province’s Marine economy demonstration area on land or sea as a whole. Developing Marine culture industry as a new subject, we need to continue to grope and propulsion.Based on this, this article embarks from the related theory foundation, discusses the Marine culture industry research status at home and abroad, the concept of Marine culture. Marine culture industry is defined, at the same time also has been clear about the Marine cultural industry and cultural industry, Marine industry of logical relationship.This paper uses SWOT analysis method, starting from Dinghai Marine culture industry development present situation, through the questionnaire survey, field investigation, starting from the relevant theoretical basis, introduced the current situation of the development of Marine culture in our country, draw lessons from America, Japan and other foreign and domestic coastal city of Qingdao and Ningbo, the Marine culture industry development experience, the Marine cultural industry development of Dinghai, a baseline survey, to Dinghai sea internal conditions and external environment for the development of cultural industry in detail, and puts forward countermeasures to accelerate the development of Dinghai Marine culture industry.