The Research On Ethnic Style Of Chinese Animation

Our era is an era of mass communication. Books, newspapers, radio, television,Internet and other mass media information dissemination activities have infiltratedinto every aspect of our lives. In the modern society, mass media is the main channelfor people to obtain information, is the main means to achieve national and socialobjectives of the society, various interest groups are fighting for and protecting theirown interests, but also social and cultural and entertainment provider. General effectof mass communication, function powerful, make it become the importantinformation system in modern society. Animation film production, existence anddevelopment, not only the comprehensive literature, drama, art, music and otherartistic elements, but also involves the computer post production science andtechnology components. With a powerful and unconstrained style imagination,animation creators can have limitations from an action on the world, across toanother mobile ad hoc no limit to the fantasy world, the human emotion and idealhas been most remain free release in the animated movie world. Research on theanimation films can have many different aspects, such as the essence, animation,animation development theory, the animation works, accept the animation, animationcreation and animation industry theory etc.. In this paper, China animated films asthe main research object, from the animation communication theory, for thedistinctive personality of audio-visual elements are analyzed, and combined with thefeatures American animation and Japanese animation films, summarizing theChinese animation film national style.The reason to take the national style as the breakthrough point, deletion is onnational style China animated films in the present. Animation film national style, is akind of aesthetic tendency of a national long-term culture accumulation and the innerspirit of projection to the animated film and the presentation of the. National culture is the best soil animation film growth and development. Domestic and foreignoutstanding animation works have a common characteristic, that is with a maturenational style and traditional culture mark, national cultural connotation is very wellintegrated into the animated film. From this perspective, the animated film as one ofthe most vigorous mass media, can actually, but must become a mining and bearingcarrier of the national traditional culture. The creation of a distinct national style ofanimation is the main direction of development of the world animation art, is also akey factor to Chinese animated film ever in the world animation occupies a space forone person.This year, in Chinese animated movie,"national style" has become the focus ofattention. This not only means that the people to understand the animated film artvalue and significance of communication has increased, but also includes thenational culture deep feeling and looking forward to. However, in practice, toexplore the animation film national style is often focused on the external art form,without much attention to absorb the animation theme mining to the national cultureconnotation and, has not been able to overcome the "naive","superficial","empty"the disadvantages of disease, also difficult to effectively in the face of globalizationcompetition and image era opportunity.In view of this, we have to think China animated film should be how to reflecttheir own national style, in "the age of mass communication content is king", what isthe core competitiveness Chinese animation? A long history of national culture isnever out of date, how the animation film this mass media, effectively spreadnational culture is not only a very important issue in the theory of the worldanimation, but also to the development of the cultural industry and the culturalcompetition between nations. In addition to the animation narrative techniquecommunication strategy, mainly discuss animation technology brought the animationmode of transmission and change the channel. Only the external form and inherentspirit combined, in order to improve the Chinese animation film the audio-visualmedia content at the same time, realize the effective transmission of traditionalculture China, really promote the traditional culture of the "modern" and "nationalanimation film".