Research On Status And Strategies Of Culture Industry In Ruralareas Of Heyuan

From the21st century, the rapid development of cultural industry in China had played akey role in national economy and development of the society, which is a new economicgrowth point that receives an increasing attention from all levels of government. China is anagricultural country including the vast rural areas and enormous resources of rural cultureboth in terms of the development and utilization of the cultural industry resources, production,or consumption demand of the market. The rural cultural industry should comprise a largeproportion of the overall development in the country which will bring very significantinfluence.Heyuan city is located in the northeast of Guangdong province. It is the less developedarea which is one of the main settlements Hakkas’ rural has rich cultural resources and rurallocal cultural industry development foundation. To study and analyze the issue of Heyuan citywhat the development of rural cultural industry has a strong theoretical and practical value.This dissertation used the research methods such as literature method, fieldwork method,combining the comprehensive analysis and case analysis. Firstly, From the definition ofcultural industries, cultural industry and general theory, summarized and analyzed thesignificance, the connotation and characteristics of rural cultural industry development,elaborated, Heyuan city, the role and necessity of developing rural cultural industry; Secondly,based on field visits to research rural area in Heyuan city to master some of the informationincluding data, analyses, rural cultural resources and development situation, existing problem;Thirdly, using SWOT analysis analyze the rural cultural industry development in Heyuan city.Finally, proposing some strategies in rural cultural industry development in Heyuan city.