The Artistic Expression Of Catroon Image In Logo Design

Brand logo is an all-encompassing singularity, it information storageof a large number of brand design originality, late for brand designprovides the core creative concepts and design ideas. Brand design is notan expensive used for filling the facade of a suit. The birth of a new brand,as a new "baby","baby" gene is brand attributes, and the objectiveenvironment of the positioning of the brand. The growth of the "baby" isa team based on the understanding of the brand, the formulation of brandplanning and creative designers, thus it from inside to outside. Theso-called ten years trees, one hundred, a mature brand like children intoadulthood, smile cannot leave the accumulate over a long period ofdesign and planning, and brand logo is also the most important coredesign. Cartoon image as the brand image show people with the mostintuitive visual perception, rather than abstract graphics and text easier tounderstand and memory. Cartoon characters or lively, or composed insidecollect, originate from the planning and design of the "personality" shapeof the brand. Paper contains a cartoon character design and graphicdesign, cartoon image fusion between the two in the brand logo, thesymbol cartoon image. Flexible in cartoon image, late for visual designand brand promotion. Paper will aesthetics, design, and combining the audience the person’s psychology, through the application of cartooncharacters in logo design, the cartoon image and logo design of the typeand design form study, this paper expounds the cartoon image identifyability strong vitality, affinity, very dynamic. Cartoon characters in logodesign, the personification of creation of artistic expression is inflation,intuitive, and moving people by feeling in brand design, winning bycoincidence.