Research And Application Of Stereoscopic Expression In Modern Logo Design

When design comes to the image era and visual culture becomes the contemporary mainstream,logo design in various innovative forms has become an important communicative medium of visual language.The "Stereoscopic Expression" of modern signs is a kind of three dimensional form which breaks through the restriction of two dimensional thinking mode,applies three dimensional thinking,and expresses three dimensional form in plane design.The logo of stereoscopic expression not only enables designers to use their subjective imagination freely,but also gives viewers a strong multi level visual sensation.It breaks through the shackles of Second dimensionl logos in forms of expression,design means and creative thinking.It pays attention to Stereo visionand spatia lmodeling characteristic and emphasizes the subjectively virtual expression characteristics.Through comprehensive measures of perspective,light and shadow,visual illusion and software technology,this paper realizes the exploration and discovery of forms of logo design language.With the composition of stereo vision as the theoretical framework,this paper makes a step by step analysis,combining with a large number of excellent logo design examples at home and abroad.This paper systematically probes into the modeling features,visual characteristics and composition of signs of Stereo vision,and summarizes more detailed composition methods and application rules.Its visual core features are summarized as"Dual Design thinking expression","Diverse Stereo Visual language","Virtual Visual form expression".Finally,according to the various forms of expression,the Stereoscopic Expression table is defined.The present form brings the academic theory value and the practical application value brought by the sign figure.