On The Design Creativity And Artistic Expression Of The Famous Automobile Mark In Europe

1886 Carle Benz developed the first car,1913 Henry Ford will use pipelining to automobile manufacturing in the car gradually into the lives of ordinary people,and now the car is closely related to the life of modern people,walking in the streets of the city,we can see all kinds of car The stream never stops flowing.vehicles can be said,the people in the modern society clothing,food,shelter.However,the most intuitive way to identify a car brand is through the car logo,car brand image system is the core part of the car logo.The car is to express the surface markers of graphics,text,symbols and the spread of car brand deep meaning,which makes consumers more intuitive,accurate and comprehensive to understand automobile brand culture,design philosophy,the spirit of enterprise,and some even behind the vehicle logo contains an ancient legend.With the development of global economy and culture,the meaning of automobile logo is becoming more and more important.As a symbol of the difference between other automobile products,automobile logo is more and more powerful in today's automobile production and automobile management strategy.A vehicle logo design can bring exquisite beyond compare,often with a new visual experience,but reflects the connotation behind the car brand and grade.Because of the particularity of the automobile industry,which determines the vehicle logo in the design will have its regularity and uniqueness,how to design a visual appreciation of both practical and adaptation of car signs,it is a deeper study.Although the vehicle logo area is very small,but for a car brand recognition and it plays an important role for the people,the first impression of a car brand,it depends on a degree of the merits of automobile logo design.The automobile logo design in the course of development over the past hundred years,there are many outstanding automobile logo design works,every one of the best car logo design cannot do without the time of carving and the science and technology experience,as a historical monument,the development of automotive history recorded in the.This paper choose the sign of European famous brand car design as the starting point for research,in-depth analysis and research of the vehicle logo from the refinement of application in the design of the unique creative style and rich artistic form etc.