Research On The Intellectual Property Management Of Creative Industries

In recent years, creative industries have been put forward as a new concept and develop rapidly over the whole world. It is becoming a new engine of many countries and regions to promote economic development. Intellectual property rights are the core contents of the creative industries, which are corresponding industry form of knowledge economy and have been an important economic growth point. The creative ideas transform into products or services and then enter market flow through exchanging to the consumer, which is the industrialization of creative idea. This is also the process of forming creative industries valued chain and realizing added value. Meanwhile, the management and operation of intellectual property is a necessary mean to realize the continue added value, so implementing the management of intellectual property from the perspective of creative industries valued chain is an important way of achieving continuous development of creative industries.This paper starts with the proposing of the concept, creative industries, and then define the relations of creative industries and intellectual property, also the creative industries valued chain and intellectual property management on the basis of the related theory. Furthermore the paper analyzes the intellectual property management and operation from the point view of creative industrial value chain, and finally from the current situation of our country's creative industries analyzes the problems of intellectual property management and suggests implementing intellectual property management strategies based on the industrial value chain to advance the development of our country's creative industries.