The Perspective Of Commercial Design Representation And Psychological Demands Of Consumers Multidimensional Nature Study

This paper mainly through to the definition of commercial design, commercialdesign, commercial design, the concept of range and domain, and theclassification of commercial design in detail, and under the background ofthriving business look at the appearance of the visual design, commercial designconcept, scope and content, the consumer psychological orientation, internalinfluence consumer psychology, comprehensive analysis of the external influenceand function of profound analysis, further study and grasp the world designtrends and consumer psychological tendency and the inner link and therelationship between the modern commercial design.Visual, auditory and tactile perception and behavior and sensory forms such aslenovo, constitute an important cognitive style. They complement each other,interdependence, and eventually have specific aim and purpose of the mostimportant message to the audience, the formation of intangible goods affinity,allowing consumers to complete the purchase behavior. At the same time, throughin-depth study affect consumers’ motivation psychological demands and socialpatterns and cultural background. Better interpretation of design psychology andthe importance of consumer psychology in the commercial design. In the end,according to the problems existing in the domestic and foreign commercialdesign market and the present situation, proposed the modern commercial designshould have the basic conditions and the core content, put forward theconstructive Suggestions for the future business design. Both the moderncommercial design, should be dominated by psychological appeal to modernconsumers, on the basis of product functionality and practicality, integration era characteristics and humanistic ideas and social culture in modern society, in theimplementation of commodity value should based on multidimensional,multi-level to reflect the aesthetic value of the goods.