Research On The Market Development Of China Tourism Destination In Thailand:

China and Thailand have been close exchanges and friendly neighbors. Have a lot of exchanges in the political, economic and cultural aspects. In recent years, with the improvement of their economic development and living standards, tourism cooperation and exchanges between China and Thailand has become an important concern. Thai tourism market has a big development, especially for Chinese tourist market. In1988, Thailand became the first Chinese outbound tourism destination countries, China’s outbound tourism since the start. In recent years, Thailand’s outbound tourism industry has developed rapidly, the number of outbound tourism annually. The reason Chinese people travel to Thailand are many:beautiful natural scenery, unique culture and other aspects. But there is an important factor is the Thai TV drama. With Thai TV drama spread to China and achieved good ratings in China, caused a lot of Chinese viewers therefore to Thailand. This paper is to study the impact of the Thai TV drama on China’s tourism market, and on this basis, to study the current situation of Chinese tourists to Thailand tourism and film the problems, the author puts forward this proposal, hoping to promote tourism in Thailand development and the development of the Chinese tourist market. This paper is divided into five chapters in total. The first chapter is an introduction, mainly introduces the research background, purpose and significance of the research framework; second chapter is a literature review, mainly in the study of foreign literature; the third chapter of research methods and research hypothesis is to study methods and ideas and survey and research hypotheses; fourth chapter is the focus of this article; survey results and analysis; and finally the conclusion and outlook.