The Communication Analysis Of The That TV Drama To Enter The Chtnese Market

Based on the oversea TV drama (Korean dramas hot) subsidies, Thai TV drama began to enter the Chinese market. This paper mainly uses two research methods:the empirical research and the oretical research. Watch a lot of Thai TV drama and know much about it. From communication, psychology, and other disciplines angle to read the condition of the Thai TV drama enter the Chinese market.The research content and the conclusion of this paper is:first, it conducts a comprehensive analysis for the media development environment of the Thailand film; second, it mainly expounds the background of Thai TV drama are introduced our country; The emphasis of the paper:analysis the relevant reasons of the Thai TV drama enter the Chinese market separately from the Angle of disseminators and recipients. Besides this paper use the theory of use and satisfaction and analysis the Thai TV drama satisfaction for Chinese audience. Finally, it analysis the advantage and the deficiencies of Thai TV drama, The paper puts forward hope:domestic TV can take the essence to the dregs, break the bottleneck gain much long-term development.