A Study Of The Increase Of Thai Television Drama Broadcasting In China

In the past, if we mentioned about Thailand, it would be known among the Chinese only for "Tom Yum Goong", "Elephants", "Horror films" or even Thai Action Movie "Ong-Bak". At this time, it can be said that not only delicacy, culture and Thai performance but "Thai TV drama" is also the interesting culture for the Chinese in recent year.In the past few years, Thai TV drama is favored in China and that created the new trend of TV drama craze "Thai Wind". This phenomenon can be one of the cross-cultural phenomena. According to the fascinating scenery, romantic scenario and picture, including with the desire for aesthetics of new generation teenagers, Thai TV dramas are caught on and admired. Moreover, Thai TV stars are caught on in China as well. This thesis emphasizes the importance of history, factors and impacts that affect the broadcast of Thai TV dramas in China. The thesis has been done not only by using empirical research and thought differentiating research but also document analysis and comparative study.The thesis will be divided into three parts. First of all, introducing the background of the exchange of Thai and Chinese TV drama is in the introduction part which is also including research objectives, research definition and research methodology. The second part is the detail of the research, which will be divided into four chapters. Chapter one will mention about how the development of Thai entertainment industry and TV broadcast can advocate popularity of Thai TV drama in China. Chapter two will discuss about how Thai TV drama widely spread in China and also analyze the impact analysis. Chapter three is the most important part of the thesis, which will analyze the reasons that cause Thai TV drama successful in China and also about other foreign TV dramas in China. Chapter four will compile the influences after the broadcast of Thai TV drama in China. The third part is the conclusion. The conclusion will compile all the main ideas of this thesis and show the problems occurred during the research process. It also shows the recommendation of the trend of Thai TV drama development in China. Therefore, it can be said that the research of Thai TV drama in China is not only the way to create better relationship between both countries but it is also beneficial for China to export Chinese TV drama.