Flat Style Used In The Logo Design

Along with the arrival of the digital age, in the process of logodesign, in order to pursue the visual effect of more led to excessivedecoration, caused the logo style too many similarities, but alsoreduce the logo itself is practical, namely enterprise information. Indesigners constantly innovation, personality change, at the sametime, the design of the logo is also becoming more and morecomplex, flat design is put forward, to return to its original logodesign is concise, simple, concise, general design method. Flatdesign is summarized the characteristics of graphic language,bright-coloured and lively colour, obviously prominent decorativefonts, reduce visual complexity, achieve the goal of powerfulconveys information. Get rid of complicated adornment effect,direct, simple, bold, lively design, make a design has attractedattention of effect. Flat design, of course, is not necessarily betterthan any other design, in the design process, first of all, understandthe enterprise needs to convey information, in the design processfor the choice of style, to achieve the unity of the logo design ispractical and aesthetic. Flat style is a kind of trend, reduceovermuch adornment, faster transfer information is the key.