Propaganda Materials Design The Study Of Music Festival Promotion Effect

The article analyzes several international music festival’s propagandisticmaterials from visual design perspective, mainly focuses on some posters andplacards. In order to make a sound and perfect research about those propagandisticmaterials mentioned above, I listed related theories of designing science, aesthetics,communication, and marketing.combines with abundant study of practicalexamples,in addition is the best way to settle the most appropriate research method.In the introduction section, I introduced the essay’s research background,purpose, current status, idea, method, and I also stated the classification of musicfestival’s propagandistic products.I presented three different levels of the influence to music festival promotion byutilizing propagandistic material in three chapters respectively.The first chapter was created to focus on the primary function of tendenciousproducts, which is highlighting the themes and styles of music festivals. I didtheoretically classification and case study for the cover theme, content, style andcorrelative information.Mining the aesthetic value of music festival by utilizing propagandistic goods,emphasizing on the impact on audiences was the main idea of Chapter Two. Toanalyze the effect on audiences, I introduced the details from three aspects: aestheticorientation, visual and auditory interaction, and visual inspirations.At last, within strengthen brand promotion effect, Combining the theory ofmarketing and communication related to the festival brand promotion from theuniform persistence, high dependence and uniqueness to explore the commercialvalue of art, unique and new ideas are put forward.In conclusion part, I summarized the key point of each chapter and knowledgeobtained from writing. It is a nice preparation for music festival propaganda materialsdesign research in the future, and it also positively impacts the design of tendenciousproducts of Chinese music festivals.