Countermeasures Research On Operating Model, Difficulties And Development Of Chinese Culture Center Overseas

Since the concept of "soft power" put forward, its application has expanded to many fields.With the rising of China’s comprehensive national strength, how to improve the cultural soft power, expand the Chinese culture influence gradually become the hot spot of attention.In many factors, which affect the Chinese culture to go out, the construction of offshore platform is a link should cause our attention.Chinese culture center overseas is the platform to promote the Chinese culture to go out.Based on the analysis of operation condition of existing oversea cultural center, found that there are somes factors imped the management system of operation,for exemple human resources, exchange programs combined with actual needs such problems as insufficient, the construction way is not flexible. Through the comparative study and the running model of other countries, puts forward the perfect model of the Chinese culture center overseas operation Suggestions, such as operation ways of paying equal attention to the public welfare and interests, to promote cultural products and services output, implement talent localization strategy, build a comprehensive network platform, etc. Countermeasures and Suggestions.To study and put forward to the construction of Chinese culture center into a official support for backing, with folk force as the main body, by means of market-oriented operation of the comprehensive cultural center.