Application Research Of Shandong Tourism Souvenir Development Of Regional Culture

This thesis study at the aims of developing tourism souvenirs of regional culture in Shandong Provinces, analyzes the application of existing problems, principles, methods and strategic significance, and verified by excellent tourist souvenirs design case. Shandong regional culture is the soul and essence of tourism souvenirs, also is the important way to improve souvenirs and to promote the tourism industry, tourist souvenirs with connotation of Shandong regional culture is the live propaganda card, is an effective way to inherit Shandong culture.This thesis mainly consists of six chapters.The first chapter expounds the research status of this paper, find the shortage in this field and problems of the research object, then sets the research direction, clarifies the research purpose and meaning, proposes the research ideas and methods.The Second chapter is the survey and analysis of Shandong regional culture and Shandong tourism souvenirs, clarifying the importance of regional culture study, and the tourist souvenirs there are insufficient, analyzing and positioning of tourism souvenir market and consumer demand; Analyzing the application advantage of Shandong regional culture in the development of tourist souvenirs.Summed up the Shandong regional culture and Shandong tourism souvenirs are mutually promoting and developing together,by combining them can speed up the development and perfection of Shandong tourism.The third chapter explicit principles of application in the tourism souvenirs development in Shandong regional culture:the principle of regional culture inheritance, Shandong tourism souvenir market demand, the value principle of Shandong tourism souvenirs, sustainable principles of Shandong tourism souvenirs design. Setting up the standard application Through the determination of principles for the Shandong regional culture in the development of tourist souvenirs.The fourth chapter determines the application methods of tourist souvenirs development in Shandong region culture:regional natural, cultural, historical and cultural elements application method, emotion express and application design method, craft and material, brand image, artistic taste and other innovation design method.These Method gives the application of tourist souvenirs development in shandong regional culture.The fifth chapter is development Suggestions of tourist souvenirs development in Shandong regional culture application:through the implementation of the Shandong region culture brand strategy of the tourist souvenirs, to build high quality tourist souvenirs in Shandong province, and to promote the construction and operation of tourism souvenir production-teaching-research base, to promote the quality of cultural industry in Shandong, improving regional image. Make sure the unification development of the regional culture in the whole province tourist souvenirs exploration.The sixch chapter is based on the results before, follow the tourism souvenirs development program, made an exposition for tourist souvenirs development in Jinan.And list 15 pieces of Shandong tourism souvenirs design, these works are selected from the representative students’65 works design according to the theory applied into practice.In a word, the development of the tourist souvenirs in shandong need to be integrated into the regional culture, the heritage and development of shandong regional culture need Shandong tourist souvenirs this living carrier, further to fulfill the dream of Shandong "A strong province with culture" "Create in Shandong".