The Narrative Strategy About A Bite Of China

It is the first high-end documentary film about diet culture named A Bite of China which broadcast in CCTV, which creating the conditions for the success of the documentary film.These films are the superb audio visual technology, profound cultural connotation, exquisite narrative techniques, and successful marketing strategies. A Bite of China now has a total of two seasons, respectively in 2012 and 2014 two times to meet with the audience and set off twice nationwide food frenzy. This paper will make a fine-depth study of narrative strategy based on the narrative theoryFirst of all, this article starts from the TV documentary narrative strategy of big background with decades of development idea of narrative in China television documentary, analysis the narrative strategy macroscopically.This chapter focuses on A Bite of China creative ideas under the guidance of human cultural theory, theory of civilians, and labor reconstruction theory and the concept of elite public cultural integration.The second chapter is about the analysis of the narrative elements of A Bite of China. And there have a strong narrative framework in A Bite of China.The one is Nature-Ground-Diet-Human.The documentary shows the material according to this framework. Nature, corresponding to the natural world, is simply the survival of all life. If there is no gift of nature, life can not continue, in the first section, I will focus on the analysis of the nature of magic. And people living in obtaining material from nature while in case to resistance, as well as the joy of harvest after. Ground means social life. In the A Bite of China, the ordinary people living community is the focus of the documentary. In this section, I will focus on the folk festival, and show the ordinary social through different kinds of folk festival.Diet, that is, ordinary people three meals a day. The meals of Chinese people show a variety of changes in the characteristics since the large population and Broad land. It could be so hard to show so many dishes in such a short time. At this moment, the editors will begin to display their ability. The last one is to tell the story of ordinary people to bring our feelings and thinkingThe third chapter focuses on the interpretation of value demands in A Bite of China. And it lists four aspects related to diet, or caused by diet. There are brand, motion, business and the confidence on our nation. This chapter also explains the value of diet comprehensive. A documentary film will be a successful work if there has not only basic aesthetic value, but also has the function of cultural transmission, commercial value and national self-confidence. A Bite of China did it. In this chapter, I analyses the value of the piece from four aspects, namely the brand value, emotional value, commercial value and national value.