Research On The Development Strategy Of Daqing Oilfield Culture Group

Daqing oilfield culture group is a culture enterprise, which is the subsidiary enterprise of Daqing oilfield limited liability Company. Its main task is to provide culture service for Daqing oilfield co., LTD. Though, cultural group has made a huge contribution for oilfield development and reform, however, after the development of Daqing oilfield entered a new stage and its reform is in the new period, the cultural group already can not adapt to the new tasks and new requirements of the oilfield development and reform. At present, how to update the development strategy of culture group in order to better service for oilfield development and to meet the needs of the reform is the major issue that the cultural group is facing. Therefore, the research on the development strategy of Daqing oilfield cultural group has certain practical significance and application value.Daqing oilfield culture group is the research object of this paper. This paper researches the development strategy of Daqing oilfield culture group from the perspective of strategic management. First of all, this paper summarizes the research status at home and abroad, puts forward the research contents and train of thought. Secondly, this paper outlines the theoretical basis. Then, the paper analyzes the internal and external environment of the development of Daqing oilfield culture group, and analyses the cultural group’s strengths,weaknesses, opportunities and challenges using the SWOT analysis method. On this basis,according to the development strategy of Daqing oilfield, the paper proposes the development strategy of Daqing oilfield culture group from the two levels of overall strategy and specific strategy. Finally, this paper puts forward the measures of cultural group development strategy implementation from six aspects, which include improving the innovation level of news propaganda work, strengthening depth service ability, strengthening industry and work ability, strengthening the implementation of ability, strengthening the team construction ability, realizing the management innovation.