Research On The Development Strategy Of Daqing Dai Bo Culture Communication Co.,Ltd.

Since the Third Plenary Session of the 18 th Central Committee,with the icrease of support efforts on the cultural industry policy,the cultural communication industry ushered in the development opportunity.In particular,the rapid development of internet technology,the combination of social networks and mobile networks with the arrival of the new media era,promoting major changes in the traditional cultural communication industry.Daqing Dai1Bo1Culture1Communication1 Co.,Ltd,as1a1member1of1the1traditional1cultural1 communication industry,in this context,is facing major challenges and opportunities in the future direction of development.Therefore,we need a comprehensive analysis of the internal and external environment of the company,integration of resource advantages,avoid1 weaknesses,timely adjust the company's development strategy to achieve the purpose of adapting to the new environment.This article summarizes and analyzes the relevant theories of company development strategy,and analyzes the external environment of Daqing Dai Bo Culture Communication Co.,Ltd.by PEST analysis and Michael Porter's Five Forces Model analysis method.At the same time,according to the actual research on Dai Bo Company,fully explores the company's current situation and the internal environment.On the basis of the above,by the application of SWOT analysis,selects a suitable development strategy for Daqing Dai Bocompany-that1 is,1growth-oriented1development1 strategy,multi-strategy1 supplemented.Through the further analysis of the company,from the perspective of time and achieving the company's target,the development strategy is divided into three stages,namely,the stage of stable expansion,the stage of transitional development and the stage of innovative development,meanwhile,establish the company's specific implementation plan of development strategy,implement the development strategy of steady growth of the main business income,creation of a consultative advertising agency platform,one focused three supplemented,establishment of professional new media technology team to build a "little super star" brand.