Domestic Music Documentary Status And Development Strategy Research

Music documentary with its’ ignorable social function as well as irreplaceable artistic value, can be considered as an indispensable part of the field of documentary film. Compared to other kinds of documentary films, music documentary is still in the fledging period in China, facing constraints that cannot be ignored. This article mainly focuses on how to promote development of domestic music documentary.This paper starts from introducing the basic information of music documentary, and follows by the public perception towards music documentary through investigations. The next chapter states those constraints that hindered the development of domestic music documentary, they are lack of talents, shortage of funds, quality and quantity issues, monotonous transmission channels and lower degree of products marketization. The author analyses the macro-environment by using the PESTEL framework which includes the factors of politics, economy, society, technology, environment and legal, present the music documentary’s opportunities and threats during its development. The last chapter of this paper put out nine development strategies which combine both micro and macro level analyses.There has been a long lack of concerns and researches of domestic music documentary among the academia and the industry’s. This paper can be considered as an exploratory behavior in the field of music documentary, and hopefully, can offering a new thought on the development of domestic music documentary.