Research On The Operation Mode Of The Confucius Institute Abroad

With the rapid development of Chinese economy, China suffered more and more attention, today’s China is already the world gradually occupy an increasingly important position. To allow more people to better global cognitive China understand China, the need to promote our culture on a global scale. In this demand, driven by the Confucius Institute Chinese language and culture as external promotion agencies strongly supported the Chinese government, formally entered the world stage. However, with the rapid development of Confucius Institutes overseas, either from the outside or the acceptance of the Confucius Institute Confucius Institute itself to the promotion of Chinese language and cultural achievements, the effectiveness is not satisfactory. And along with the development of the Confucius Institute in the world, foreign anti-China forces and public opinion is to target the Confucius Institute, accusing its invasion of Chinese cultural tools.This one certainly has a Western society and public opinion on Chinese cultural misunderstanding and hostility and other external factors, but the defect of the Confucius Institute on its own model of development is also one of the reasons for this phenomenon.This article aims to compare the Confucius Institute and the world’s other major similarities and differences of language and culture promotion agencies to observe the status of overseas Confucius Institute, Confucius Institute to explore business model, which made suggestions for its development trend and direction. Specifically, the paper is divided into six parts:The first chapter is the introduction, introduces the research background, research status, research ideas, methods and significance, from the whole of this paper is to study the contents of the presentation.The second chapter is a big country development strategies and cultural output, introduces the meaning of a big country development strategies, elements and features, but also on the type and force of culture were analyzed, noted cultural exports are an important part of a large country’s development strategy.The third chapter is the establishment of the Confucius Institute of the historical background, the basic purpose and development process, mainly on the development of the Confucius Institute has been studied for nearly a decade.The fourth chapter of the status quo of China’s mode of operation of the Confucius Institute abroad for analysis, first introduced the general situation and the operational characteristics of the Confucius Institute mode of operation, in affirming the existing mode of operation of the achievements, but also pointed out the existence of the mode of operation of the Confucius Institute problems and solve these problems are analyzed to explore the causes of these problems arise, provide guidance for the future reform of the Confucius Institute overseas operation mode.The fifth chapter describes the experience of Western countries overseas institutions mode of operation, the Goethe Institute in Germany and Spain, Instituto Cervantes example to introduce and analyze their mode of operation to bring our experience and inspiration from the case.Chapter VI of the reform of China’s Confucius Institute overseas mode of operation were thinking, and made recommendations accordingly. Confucius Institute overseas country should improve the strategic level of development, promote the integration of the power of language to build cultural platform. For overseas Confucius Institute in the presence of the current mode of operation problem, the corresponding recommendations:take measures to eliminate conflict and misunderstanding of the international community; analysis of audience, individualized, to promote Chinese culture in depth the impact; improve the means of communication, building location identification value, improve the acceptance of Chinese language and culture.